My Masters program thesis project
reactions of middle school students to anti-smoking television ads.
Some of the ads were created by public agencies or foundations, while
others were produced by the Philip Morris tobacco company. The students
did not know who produced each ad. The key significant finding of the
small study was that students viewing Philip Morris ads were more
likely to perceive a message of individual responsibility. In other
words, industry ads were
saying that kids who start smoking have themselves to blame.
Consider The Source:
Youth Perceptions Of
Industry Vs. Tobacco Control Groups Antismoking
- The research
on Florida and California's
also led to an article that appeared on the cover of the
August/September 1999 issue of InTouch
magazine titled Can We
Stop Teen Smoking?
- One way to
reduce smoking is to raise tobacco taxes.
review of how a coalition of medical groups and traditional
anti-smoking organizations united in a successful ballot initiative
campaign to boost
Oregon's tobacco tax , and thereby fund the state's
Tobacco Prevention and Education Program .
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