If Cars Were Sold Like
This commentary aired on Marketplace
Radio, October 26, 1999.
Some people say the cure for rising health care costs is not more
government control or regulation, but rather free market competition.
Free-marketeers say informed consumers could buy health coverage just
like they buy a car.
Commentator Andrew Holtz offers a vision of the flip-side of that
equation. Picture if you will, buying a car just like you buy health
Hello. HCB – Qualtrans Cars. “We care about
where you're going.” Ed here.
How can I be of service?
So you'd like to buy a car? Well ya called
the right place.
Let me tell you about our three most popular models:
- There's the “reliant”: it'll get you where you need to go, subject to
of the lease,
- Then we've got my favorite, the “99-special”: it's fast, handles like
dream, fully loaded with options… of course, you’d have to pass a
- And the state mandates that we offer you the “bus pass”: it's the
expensive, but certainly not as convenient.
Uh-huh, uh-huh, hmmm.
You want to test drive a car?
Well, I'm afraid that's not really possible. You see, you have to
model before you need to go anywhere; otherwise you may be subject to
Now rest assured, you can always trade it in once a year during the
How much do the models cost?
Oh, that depends on your driving habits over the past five years… and
driving histories of your parents and other relatives. We'll also need
see your license records, gas station receipts and other documentation.
a registered driving examiner will visit you, at your convenience, to
your reflexes, eyesight, and knowledge of the motor vehicle code.
(audio fades down and out toward the end
of this graph.)
Will our cars get you where you’re going?
At HCB – Qualtrans Cars,
“We care about your transportation needs.”
That's why you can drive our cars on just about any road you really
to drive on. Once you choose a model and mileage plan, we'll give you a
showing our preferred routes.
Of course, the map may be re-drawn at any time.
So, other than pre-approved trips to work, school or your designated
store… before you leave the garage, be sure to call our toll-free trip
What if you get a flat? Oh, you mean the roadside breakdown policies?
Well, that's very unlikely, but if it happened, all you have to do is
a letter to the driver service office, and they will respond with the
forms for you to fill out, and after you've done that, if you are still
the side of the road, you send the completed forms with supporting
to the office of driver service response forms processing, where an
representative will review the facts of your case and make a
of the proper course of action and notify you within the time period
in your contract blah blah blah…………………………………..
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